Davida S. James had a big vision – to change the cultural landscape of Victor Valley. In 2013, she founded the Victor Valley Arts and Education Center (VVAEC) in order to bring a new era of professional arts and culture to the area. When only a year old, the VVAEC received a grant of $10,000 from The Community Foundation of Riverside and San Bernardino Counties to implement a project that brought the arts to underserved populations, an impressive feat for a fledgling organization.
In addition to such programs, Davida’s biggest vision for Victor Valley is to build a state of the arts performing arts center. Davida is a UCLA alumna, with a degree in English. She also attended the Penn State Dickinson School of Law in Carlisle, PA. Davida spent 20 years in arts management for the UCLA Center for the Performing Arts and the Reichhold Center in St. Thomas, U.S. Virgin Islands handling theater budgets of up to $1.2 million, marketing and box office operations.
Davida is the founder of Victor Valley Arts, now known as WordSmith Productions, a professional writer of both her own work, and a freelance writer and editor for private clients and several newspapers in the High Desert.